What is a Petfluencer? – PetPlop

The Daily PLOP 

PetPlop -July 10 2020

What is a Petfluencer?

What is a Pet influencer

We all love our oh-so-cute pets and most of us always say some “Awww” when we meet an adorable little fluffy face.

But, how can it be that some animals have a very big tribe of social media followers and manage to make a living out of it?

Whether you are a fluffy, whiskered, spiky or feathered friend, there are a few things to keep in mind to achieve that fame and decide if you can be the next top Pet Influencer in the Industry.  

 What is a Petfluencer?

A Petfluencer is an adorable Pet who has earned a substantial loyal following because of their supaw adventures and pawsome tips and becomes an influencer on their field.

Unlike Pet-celebrities actively endorse products on their social media accounts, petfluencers achieved their fame because of the valuable information they share with their fur-llowers.

Petfluencers in social media are Dogs, Cats, Hamsters, Bunnies, Hedgehogs and many other Friends who have built a reputation for their knowledge and their pawsome daily adventures.  

They make regular posts on their preferred social media channels and generate large followings of engaged pet lovers who pay close attention to their adventures. 

Types of Petfluencers 

There are many ways that we can categorize Petfluencers, but the most common categorization used by brands and pet influencers are by Follower Numbers and their impact on their Social Media community. 

1. Mega-Petfluencers 

Mega-petfluencers are Pets with a huge number of followers on their social networks. Although there are no fixed rules, a common view is that Mega-Petfluencers have more than 1 million followers on at least one social platform.

Most mega-petfluencers are animal celebrities who have gained their fame and can get paid up to $15,000 per post for promoting a brand. Some mega-petfluencers are invited to TV shows, interviewed in magazines or even participate in movies.  

2. Macro-Petfluencers 

Macro-Petfluencers are one step down from the mega-Petfluencers. You would consider pets with followers in the range between 20,000 and 1 million followers on a social network to be macro-petfluencers.

Macro-Petfluencers generally have a high profile and can be excellent at raising awareness and promoting their lifestyle.  

3. Micro-Petfluencers 

Micro-Petfluencers are pets who have become known for their pawsome daily adventures and amazing tips. Although some brands difere, you could consider Micro-Petfluencers as having between 1,000 and 20,000 followers on a single social platform.

As a Micro-Petfluencer, Pets can make a living by becoming Brand Ambassadors and earning a portion of the sales they make by sharing with their followers the brand’s values and promoting their products. 

become a pet instagramer

Now you know a bit more about what it means to be a Petfluencer. We know that you are already a Petfluencer who loves sharing outdoor adventures, silly selfies, yummy recipes and more, so, join our Plop Family, become a Plop Ambassador and get ready for the fame!  

Article Credit: PetPlop